No stores without the right product! Our buying department is constantly busy to initiate and plan a balanced and commercial assortment and to buy the assortment timely and against the optimal conditions. Taking care of enough fashion and technical innovations in the assortment and the price - quality excellence, is what this team is all about.
Our Shero expects to see different shapes and sizes in fashion. This drives out the importance of inclusivity and diversity within everything we do. We design 97% of our ranges in house, allowing us to quickly respond to trends and ensure we provide continual inspiration, innovation and new collections.
Charlotte Davies Global Buying & Design Director
"By continually staying in touch with our global Sheroes the opportunities to create most-wanted collections are endless."
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