We're a design-led business. Our talented international design team travels all over the world to follow trends and be inspired by colours, patterns, fabrics and innovations. It's the talent of our design team in capturing these trends and translating them into our collections that makes us the fashion-forward retailer that Hunkemöller is proud to be recognized as. Our team designs 95% of the products you see in our stores. This means we're very responsive to trends and product design is at the heart of all we do.