We're building a world that really is designed for and by our Shero – fun, inspiring, passionate, in touch and sexy. Our aim is to be the most personal, social and inspiring lingerie brand. This means creating emotional connections with our customers which in return will drive brand advocacy & loyalty.
This is done through for instance delivering a multisensorial store experience, creating on brand creative concepts and materials, building 360 marketing campaigns leveraging all relevant touchpoints, using the power of social media to really engage with Shero's at different levels and by continuously translating consumer & market trends in combination with member data to inspiring & actionable insights. We aim to create an increasingly personalized online journey leveraging the relevant tools such as email, social channels, our app and website.

Alexandra Legro
Global Marketing & Communications Director

"Whatever the channel, we never forget the role of marketing is to build our brand and create profitable sales in equal measure."
Brand Marketing

Influencer & Ambassadors

Incredible 7.1 M active members, fans and followers! Also, we have now over 160 brand ambassadors.
Online Marketing

Digital Shopping

4.9 M app downloads and 64% active users. WOW! We provide world-class service via several channels. Our members are able to profit from various benefits such as discounts and free delivery by using our own Hunkemöller app.

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