We're building a world that really is designed for and by our Shero – fun, inspiring, passionate, in touch and sexy. Our aim is to be the most personal, social and inspiring lingerie brand. This means creating emotional connections with our customers which in return will drive brand advocacy & loyalty. This is done through for instance delivering a multisensorial store experience, creating on brand creative concepts and materials, building 360 marketing campaigns leveraging all relevant touchpoints, using the power of social media to really engage with Shero's at different levels and by continuously translating consumer & market trends in combination with member data to inspiring & actionable insights. We aim to create an increasingly personalized online journey leveraging the relevant tools such as email, social channels, our app and website.