Digital Analytics & CRO Manager

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Hunkemöller is on the lookout for a dynamic and tech-savvy Digital Analytics & CRO Manager to join our innovative Data Analytics (IT) & Omnichannel department.

As the Digital Analytics & CRO Manager, you'll be at the forefront of our data transformation initiatives. Managing digital marketing data operations and spearheading Conversion Rate Optimization (CRO) initiatives, you'll play a pivotal role in enhancing our omnichannel performance.


Mission of the position

Manage digital marketing data operations and CRO initiatives for Hunkemoller.

Main Responsibilities

  • Lead data layer definitions and implementation
  • Support transition to GA4
  • Manage data collection on GTM
  • Manage data streams on server GTM
  • Lead CRO initiatives
  • Build dashboards and analysis
  • Lead strategic data projects
  • Communicate with platforms specialists and business stakeholders
  • Extend and document Group standards and best practices

Qualification and profile

  • University degree
  • 3 – 5 years as a Digital Analyst, with experience on Google Analytics, Google Tag Manager, Google Optimize or other tracking tools.
  • Highly valuable previous experience with campaign administration (Search, Display, Facebook…)
  • SQL highly valuable.
  • Looker experience a plus
  • Google Cloud experience preferred.
  • Communication skills.
  • Organization skills, project management skills highly valuable.
  • Team work.
  • Willing to learn.
  • Technology oriented.

Hunkemöller strives to be a much-loved, global and social brand. A place where people love to work, are proud of the brand, and where we create true brand ambassadors. Working in a passionate, energetic, design-led and performance-driven environment where our key customer persona 'Shero' sits at the heart of everything we do. Hunkemöller is certified TOP EMPLOYER of the Netherlands 2023, which underlines our people initiatives and achievements.

Gijs van Engelen
Chief Digital Officer

"We are digitally driven and powered by data; a simple statement yet fundamental to the success of any retail organization. Digital leadership will be about being visionary and leading a market where most sales and profit are from digital channels and, of course, creating a World-Class shopping experience whatever the channel or journey."

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You want to know more?

Our talent team is here to help you find your dream job at Hunkemöller!

Isa & Genevieve

Corporate Recruitment Team

Your benefits if you join a TOP EMPLOYER:

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Internal Learning Platform

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Flexible Working Hours

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Dynamic and Fast-Paced Environment

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Restaurant on site with freshly-made food

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Lifestyle Workshops

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Collective Company Insurance Discount

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Support in Travel Expenses

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Community Events

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Pension Support

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Staff Discount

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Performance Reviews

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Hybrid Working Module & Home Office Allowance

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