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Loyalty & CRM Marketer (m/f)

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Hunkemöller has become a much-loved, social & inclusive brand; the leading Omni Channel Retailer in Europe and still rapidly expanding. To continue & support our success story, we're recruiting for what is at the heart of our brand: Our loyalty & membership program. Within our CRM & Loyalty team, we're recruiting for a Loyalty & CRM Marketer.

In the role of Loyalty & CRM Marketer you will mainly focus on the development and execution of our loyalty program. You have a true heart for & first dedicated experience working with a Loyalty & Membership program? You're keen to understand what makes our core customers tick and how to engage & help bring our Loyalty program to the next level? Then read on & apply:

Key responsibilities:

  • Run engaging CRM campaigns that serve our current membership base of loyal customers and expand further

  • Drive and execute successful partnerships/collaborations with external parties and brands to improve CRM KPIs such as increase of the member base, engagement and retention of members

  • Show creativity by managing of our loyalty program including member promotions, rewards and giveaways.

  • Continuous improvement of awareness of the loyalty program on the website and via the app

  • Improve training module for our store staff in collaboration with our Learning & Development team

  • You'll make sure our member base is catered for in an engaging, continuous and reliable matter, also including trouble shooting for our rewarding systems

  • Reporting on CRM activities and campaigns to continuously improve KPIs

  • You'll help coaching the intern in the team, increases his/her CRM & Loyalty knowledge and operations

You''ll report into the Senior CRM & Loyalty specialist.


  • Bachelor's Degree in Marketing / Communications / Digital / New Media

  • Minimum 2-3 years experience in Loyalty (not purely email only), preferably within a retail or aviation/hospitality environment

  • Excellent project management skills

  • Advanced analytical skills

  • Affinity with fashion and retail and driven to work for & with our target customer we call "Shero"

  • English language skills (written and spoken)

  • A well-organized, efficient working stlye, incl. working with backends of various programs (app, CMS etc)

Hunkemöller strives to be a much loved, social & inclusive brand. A place where people love to work, are proud of the brand, and where we create true brand ambassadors. Working in a passionate, energetic, design-led and performance-driven environment where our key customer persona 'Shero' sits at the heart of everything we do. Hunkemöller is certified TOP EMPLOYER of the Netherlands 2020, which underlines our people initiatives and achievements.

Together Tomorrow – Join a Retailer that's on the move to be better for our planet, better for people, better together! From diversity & inclusion, reducing waste, to product care and how we work with our suppliers, our Together Tomorrow initiative reflects what we do and helps drive change across our business. Ready to help us achieving our ambitious goals? Where ever you'll start working with us, if in Stores or our HQs, you can contribute!

Apply now with your CV or LinkedIn profile only. In case of any questions, please contact our Recruitment team via (0031)35-646 5102.

For this role, we're not looking to work with external agencies.