The brand

Shopping is my cardio, Lingerie is my weakness

A strongly expanding lingerie brand

Founded in Amsterdam in 1886, Hunkemöller has grown to become a world-famous brand and  top employer with stores and online shops in many countries. This makes Hunkemöller one of the fastest growing retail companies in the world. Hunkemöller’s brand identity is defined by our sheros who deliver the right communication and services to our customers.

Originating from a single store, Hunkemöller is now an international Omnichannel lingerie brand, a well-known name in 24 countries and the undisputed market leader in the lingerie industry in Northern Europe. In Germany we are the largest specialised chain. We are also experiencing continuous growth in Austria, Denmark, Spain, France and Sweden. Furthermore, the company was able to secure many industry awards. For example, the Retail Award 2014 for the best lingerie brand in the Netherlands as well as in Belgium, Germany, Spain and France. Hunkemöllers vision is lifelong customer loyalty. Looking to the future, we are striving for rapid growth, both physical and digital. Therefore, we are planning to expand our Omnichannel offering and at the same time open more inspiring stores.

The brand overview

Live our values – be in touch, fun, inspiring, sexy and passionate

Our vision is to make Hunkemöller the first choice lingerie brand for women throughout Europe and beyond. Our  market-leading product development, an inspiring customer journey and enthusiastic employees make us who we are today. Complemented by the skillful use of new technologies and social media Hunkemöller has become the much-loved global and social lingerie brand. It is our mission to keep in touch with our customers, offer them a passionate world-class service and sexy products in an inspiring and fun environment.  

Live it up and become part of the top employer Hunkemöller

We attach great importance to our employees and prepare them perfectly for their career at Hunkemöller. As a top employer we  offer a live it up introductory program to help new store employees get started. In order to provide world-class service to our customers, our employees are continuously trained on the online learning platform Hunkemöller Academy! Do not wait any longer and check out all open vacancies at Hunkemöller – your future top employer! Our vision is one of the elements that contributed to receiving the award “Top Employers 2018’ for the Netherlands. This certificate rewards great employers. With this award we are one of the 15 retailers in the world to receive this certificate. No need to say that we are very proud and very ambitious to keep this certificate for the long term.

Our values

Our people, our values and our ways of working define who we are – they are at the heart of everything we do.

  • Fun


    This is our attitude. We enjoy what we do and it shows

  • Inspiring


    This is our motivation. We are creative and think ‘out of the box’

  • Passionate


    This is our heart. We are passionate about lingerie and World Class Service

  • Sexy


    This is our look. We are self confident and show pride in our brand

  • In Touch

    In Touch

    This is our spirit. We listen, interact and involve others offering our best

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